Expand & Enrich Your Data

The OwnLocal platform crawls and scrapes the web for info about your SMB customers, beyond the limited information you already have. We use all of this to build a rich data profile in the cloud.

How We Enrich the Dataset

There is actually information about your advertisers on the web, but it's currently separate from their ads. We unite this information into a single, powerful data profile.

The OwnLocal platform starts by extracting data from your print, radio and broadcast ads, but builds on this foundation by hunting every corner of the web for more data about the business. Utilizing popular APIs from over 22 social media sources — including Facebook, Google, Twitter, FourSquare, Yelp, Bing, SinglePlatform and many more — OwnLocal can expand and enrich your business's datasets better than any other platform.

Bringing your data together with the rich knowledge of the web creates a powerful base for your digital ad platform.

Automation Increases Revenue 30%

"As the leading information source in our communities, it's our responsibility to offer different platforms and show local businesses how to capitalize on that. We don't have a lot of resources we can dedicate to managing a website. Working with OwnLocal allowed us to affordably enter the digital arena with a 30% increase in online advertising revenue compared to the previous year."

Shon Barenklau

Publisher, Suburban Newspapers

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The Digital Ad Platform concept is the backbone of a strong and sustainable local media organization in the 21st century. OwnLocal makes it easy for you to offer the latest in automated advertising, mobile, and syndication technology to local businesses.

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