Rob Beauchamp

Chief Product Officer

Rob is a senior leader with 30+ years of experience running everything from product, engineering, sales, business development, and marketing. He specializes in early stage software companies and has been at the forefront of successful acquisitions including @hand (acquired by Versata), LibreDigital (acquired by RR Donnelley), United Devices (acquired by Univa Corporation), and Initiate (acquired by IBM). Prior to joining OwnLocal, Rob co-founded Tapigo, an app to streamline irrigation maintenance, and was the Chief Product Officer at New Era Portfolio. 

Lloyd W. Armbrust

Founder & CEO

Prior to starting OwnLocal, Lloyd spent 15+ years in the newspaper industry, starting as a circulation call-center manager, and then moving into online sales and newspaper website development. Working for Morris Communications, he started one of the first video production departments at a newspaper and raised sales and user engagement by 500%. In 2008, he founded OwnLocal, and in 2010 received funding from Y Combinator, Baseline Ventures, Lerer Media Ventures, the Knight Foundation, Paul Buccheit, and several other Angels. He is a graduate of York College, lives in Austin, TX, and has 4 kids under the age of 10.

Landon Morales

Chief Revenue Officer

Landon is a seasoned executive and entrepreneur who specializes in scaling startups and performing successful turnarounds. For 20+ years he's been leading organizations in the retail, enterprise tech, and consumer services industries. Most recently he served as President and Chief Operating Officer at Total Men's Medical, and prior to that he was both VP of Operations and head of the MSO at Hair Club for Men. At OwnLocal, he works closely with sales, marketing, and operations to drive revenue growth and expansion. His motto in life, "There are only two options. Win & Win." 

Laurence Dunn, CFA

Chief Financial Officer

Laurence Dunn has spent the last 20 years managing traditional long/short equity hedge funds, acting as CFO, and structuring funding strategies and raising capital for private and public companies. In 1997 he founded the John Galt Fund, a long short term equity hedge fund. His strong analytical skills and deep understanding of capital structures and business models have been reflected in his performance as an investment columnist, research analyst, hedge fund manager, CFO and strategic consultant. He brought a wealth of experience to OwnLocal where he has implemented standard practices and procedures to help scale the business. 

Nicole Brooks

Marketing Manager

Nicole comes from a background in collegiate media. She was the 3rd employee at Odyssey (formerly Olympia Media Group), a fast-growing media startup. While at Odyssey, Nicole was on the executive team where she oversaw the expanding account management team and led the charge of transitioning their 500+ print clients in 60+ markets to digital users. Nicole now oversees all of OwnLocal's marketing and communication strategies, including content, PR, product marketing, event marketing, social media, and branding.

Andrew Reutter

VP of Engineering

Andrew is a seasoned engineering leader with 20+ years of experience including professional services, process and workflow optimization, and cloud-based services. He has led teams for companies at various stages of growth, whose clients ranged from SMBs to the Fortune 500. Most recently, he served as the Sr. Director of Engineering at Click Security, where he led cross-functional teams building a realtime data visualization tool for big security data. Andrew has also served as the CTO for ventures like GigaCrate and iPlay4e. 

Jonathan Dawe

Director of Product Management

Jonathan Dawe (or “JD”, his nom de startup) has 15 years of experience building software products and teams. Starting his career as a teenager, he's been a designer, developer, advisor, and founding team member at a handful of startups, including Main Street Hub and He now brings his experience, leadership, and the intersection of his deep expertise in the areas of local business, advertising, and publishing to OwnLocal. Jonathan has a B.A. in philosophy and English literature, was a member of a Chicago rock band, and ran an art gallery out of his apartment. He lives in Austin, TX with his wife and son.

Jacqueline Reynolds

VP of Sales

Jacqueline has more than a decade of experience driving sales, building teams and exponentially increasing revenue across various industries. She began her career at Hair Club for Men, first as a top performing salesperson and then as a National Sales Manager for New and Recurring Business, where she oversaw 22 markets and $28MM in growth. At OwnLocal, Jacqueline is responsible for driving front end sales and overseeing the Account Management, Sales Development, and Account Executive teams.