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THE OWNLOCAL LOCAL MEDIA & ADVERTISING LAB

Why Your Advertisers Shouldn't DIY Their Digital

As a media sales rep, you’ve probably encountered an objection along the lines of, “No thanks, I’m fine running my own...

The Future of Content and Advertising: A Seamless, Hyper-Personalized Experience

Our marketing team recently attended HubSpot’s Inbound 2016 conference in Boston, where we soaked up wisdom from the...

3 Reasons Print Sales Reps Make Great Digital Experts

Local businesses field about six calls per week from various digital advertising service providers. That means that almost...

5 Digital Marketing Tools Every Print Sales Rep Should Get to Know Better

Most legacy media organizations know that if they want to help their SMB advertisers succeed in a more meaningful way, they...

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