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THE OWNLOCAL LOCAL MEDIA & ADVERTISING LAB

Your Print Directory: The History and Future of Getting Found

The vast majority of local business owners say their number one goal is to generate new customers, as shown in our 2016...

3 Tips for Newsletter Success at Your Publication

By now, the media industry seems to agree that email newsletters are an effective way to engage and grow audiences. The...

8 Factors That Contributed to the Newspaper Revenue Decline

The Carpe Diem blog on the American Enterprise institute has become famous in the past years for visualizing, albeit in...

Why Publishers Should Care About Pokémon Go

Over the past week or so, you might have noticed people roaming around in peculiar places, eyes focused intently on their...

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