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THE OWNLOCAL LOCAL MEDIA & ADVERTISING LAB

Why Publishers Should Care About Pokémon Go

Over the past week or so, you might have noticed people roaming around in peculiar places, eyes focused intently on their...

Local Newspaper Owner Seeks Successor Via Essay Contest

Ross Connelly knows a thing or two about what it takes to run a small town newspaper. The 71-year-old Hardwick, Vermont...

Here’s Why Facebook’s Latest Update Has Publishers Fretting

On Wednesday, Facebook announced a change in its News Feed algorithm that will cause content shared by friends to be favored...

State of the News Media Report Proves Importance of Mobile-First Ad Solutions

The Pew Research Center published its annual State of the News Media report last week, calling attention to some notable...

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