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THE OWNLOCAL LOCAL MEDIA & ADVERTISING LAB

The Internet Reacts to tronc

Late last week, Tribune Publishing Co. faced a bit of backlash after announcing its rebrand to tronc Inc.

Why Publishers Should Use Email Marketing

One of the failures of newspapers and other media over the past 20 years is that they haven’t really owned their databases;...

Will Apple's iOS News App Really Benefit Publishers?

Apple's News app, which comes preinstalled on all iPhones and iPads, is now available to all news publishers — anyone from...

How News Analysis Can Up Your Readership

Jeremy Mims, Co-Founder of OwnLocal, recently gave a very insightful talk to the Texas Press Association on how news...

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