OwnLocal is the automated digital ad platform for local media. We take content trapped inside traditional advertisements, and automatically turn that content into digital marketing campaigns. All of this is designed to help strengthen and increase print ad sales. We make money for local media companies, and provide effective and affordable digital advertising solutions for their small business customers. Watch the above video to find out more. 

The Company

Our products reach nearly 100 million people each month. OwnLocal has been featured in The Wall Street Journal, TechCrunch, the Washington Post, Editor & Publisher, Forbes, Entrepreneur Magazine, and more for its important work.


OwnLocal partners with more than 3,000 local media companies, like Gannet, Digital First Media, Johnston Press, Cox Media Group, and NewsCorp. We operate in North America, Europe, and Australia. We provide advertising services to 80,000+ SMBs and our platform serves more than a billion impressions every month.  


OwnLocal was founded by Lloyd Armbrust, Jeremy Mims, and Jason Novek in 2010 and is committed to building a business model for the sustainable future of local media. OwnLocal’s growing team has rapidly built the preferred platform newspapers use to build their digital advertising agency initiatives. We currently have 70+ employees and are based in Austin, TX. 


OwnLocal has received funding from the best investors in both media and technology, including Y Combinator, Baseline Ventures, Lerer Ventures, Automattic (the makers of WordPress), The John S. and James L. Knight Foundation, 500 Startups, Digital First Ventures, Paul Buchheit, Joshua Schachter, Alex Moore, Jonathan Coon, and more. OwnLocal was the first for-profit company the Knight Foundation Enterprise Fund invested in.


OwnLocal is advised by some of the best in the world: Alexis Ohanian (Cofounder of Reddit), Garry Tan (Cofounder of Posterous), Paul Singh (Partner at 500 Startups), Josh Fromson (Publisher of SF Weekly & Village Voice), Jennifer 8. Lee (Renowned Journalist and Author), and Tim Cederman-Haysom (Survey Monkey).