OwnLocal dramatically increases the value of existing broadcast spots—automatically, effortlessly, and instantly.
A TV advertisement is a prized piece of creative into which your client has invested a great deal of time, energy, and emotion. It’s filled with rich, important content that can be expanded even beyond a single spot.
We extract the audio, visual, and informational components from an ad spot and automatically repurpose that info for use on the web, creating powerful online marketing campaigns. By repurposing the content that was previously trapped inside the spot, we extend the ad's reach and give it new life online. This adds more value to that creative piece your advertiser worked so hard to produce, while also driving all new revenue for your station.
And the best part? Our platform does this all automatically with the ads you already air. That means zero effort required on your part. We even train your sales reps, handle all order fulfillment, and cover customer support.
Add value, extend reach, and drive revenue doing what you already do, with assets you already have.
SEO Video Landing Pages
We host an ad-viewing platform on your station’s website for viewers and advertisers to reference. This drives more traffic to your website while providing an SEO boost to your advertisers.
We turn the spot's audio into written content, which can be repurposed into digital campaigns and optimized for search engines to read.
Individual Frame Capture
We capture important images from TV spots to distribute around the web.
We automatically push out the audio, video, and text content to 50+ high-traffic sites across the web.