And that's a good thing. And something local media companies are not taking full advantage of.
Successfully monetizing email requires:
When you think of large companies like Facebook, Twitter, Groupon, LivingSocial, the secret to their growth was email collection. In a matter of months, these companies gathered 50x as many email addresses as newspapers have collected in the last 15 years.
Learn how you can take advantage of this powerful, open, and ubiquitous technology by downloading our FREE ebook that goes into detail about best practices to ensure success.