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Expand and Enrich the Data

The OwnLocal platform crawls the web to gather even more information about your advertiser’s business, and stores this info in a rich data profile in the cloud.

How We Enrich the Dataset 

There is actually information about your advertisers on the web, but it's currently separate from their ads. We unite this information into a single, powerful data profile.

After the OwnLocal platform extracts the data from your ads, we build on this foundation by hunting every corner of the web for more data about each advertiser's business. Utilizing popular APIs from over 22 social media sources—including Facebook, Google, Twitter, FourSquare, Yelp, Bing, SinglePlatform, and many more—OwnLocal expands and enriches your clients' datasets better than any other platform.

Bringing your data together with the rich knowledge of the web creates a powerful base for your digital campaigns.



"As the leading information source in our communities, it's our responsibility to offer different platforms and show local businesses how to capitalize on that. We don't have a lot of resources we can dedicate to managing a website. Working with OwnLocal allowed us to affordably enter the digital arena with a 30% increase in online advertising revenue compared to the previous year."

Publisher, Suburban Newspapers

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The Digital Ad Platform concept is the backbone of a strong and sustainable local media organization in the 21st century. OwnLocal makes it easy for you to offer the latest in automated advertising, mobile, and syndication technology to local businesses.

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