How We Enrich the Dataset
There is actually information about your advertisers on the web, but it's currently separate from their ads. We unite this information into a single, powerful data profile.
The OwnLocal platform starts by extracting data from your print, radio and broadcast ads, but builds on this foundation by hunting every corner of the web for more data about the business. Utilizing popular APIs from over 22 social media sources — including Facebook, Google, Twitter, FourSquare, Yelp, Bing, SinglePlatform and many more — OwnLocal can expand and enrich your business's datasets better than any other platform.
Bringing your data together with the rich knowledge of the web creates a powerful base for your digital ad platform.