Track Revenue Insights

A counterpart to providing digital advertising services to your customers is educating them on the value of these services. Teach them about CLV and CAC to prove your ROI.

Prove That Digital Works

Most small businesses understand they need to advertise, but few know what value they are getting from it. By using our platform’s reporting and education layer, you can help your customers know – often for the first time – what their advertising dollars are trying to accomplish, and how to best spend them.

We help you teach your customer to think about their CAC (cost to acquire a customer) and CLV (customer lifetime value), the two factors that should determine advertising budgets. With these factors in mind, your customers will see the value of their monthly spend with your organization.

The most persuasive case for taking on expanded services is a good return on current investment. The numbers we provide make that case for you.

Don't Take Our Word For It

"Our advertisers are pleased with the added exposure they are now receiving online. Small papers have to adapt to the changing marketplace and move online to remain profitable, and OwnLocal has been a major factor in our newspaper staying lucrative."

Eric Eckert

Digital Director, York News-Times

Teach your Customers through reporting

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The Digital Ad Platform concept is the backbone of a strong and sustainable local media organization in the 21st century. OwnLocal makes it easy for you to offer the latest in automated advertising, mobile, and syndication technology to local businesses.

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